The Creative Warrnambool Strategy is designed to support the growth of Warrnambool’s creative enterprise and prioritise initiatives that foster a diverse and vibrant creative sector.
This foundational strategy aims to establish a solid base for growth, with the expectation that future versions will build upon its activities and vision.
Read the draft Creative Warrnambool Strategy
Warrnambool and South West Victoria has a rich history of creative innovation, rooted in the artistic traditions of the Maar Nation peoples, who have lived and cared for the land for 65,000 years.
The Gunditjmara people, for example, created the world’s first aqueducts at Budj Bim over 6,000 years ago. More recently, Warrnambool has seen the creation of Australia’s oldest musical recording, the composition of “Waltzing Matilda,” and iconic contributions from artists like Shane Howard and Archie Roach.
Today, the city continues to foster global talent, with musicians like Airborne performing worldwide.
Warrnambool is home to outstanding performers, designers, filmmakers, and artists, including Albert Namatjira, who was taught to paint by local artists, and Paul Jennings, who immortalised the city in children’s books and Lisa Gorman who established the women's fashion label Gorman.
Our creatives also contribute to global stages in gaming, television, and film.
Consultation Closing: Tuesday, June 24, 2025 - 5:00 pm
What we are consulting you about