Warrnambool | A City for Living

Flagstaff Hill business case and masterplan

Consultation Closed: Friday, March 31, 2023 - 5:00 pm
What we consulted you about

The Department of Jobs, Skills, Industry and Regions (DJSIR) has provided funding to Warrnambool City Council through their Enabling Tourism Fund to develop a Business Case and Masterplan for the Flagstaff Hill precinct, that will guide the future direction and investment into the precinct. 

The project will explore future precinct development opportunities and options and articulate a vision for the site through preparation of a Masterplan. The Business Case will outline the potential costs and benefits associated with project and provide an implementation plan to assist in realising the vision. 

The preparation of a Business Case is the first stage in the process. The Business Case will investigate options, viability, effectiveness and the economic sustainability of the project. This is a long term and visionary project that does not have any bearing on the current day to day operations of the site.

Project Objectives

•    Set a vision and future direction for the Precinct that is strategic, and evidence based. 
•    Enable future public and private investment opportunities into the Precinct to be realised. 
•    Identify suitable product and experience development opportunities for precinct that appeal to target markets and support the financial sustainability of the site.
•    Grow visitation and visitor yield to Warrnambool through enhanced tourism experiences. 

An important part of the community consultation includes an online survey which you can complete below.

Information collected as part of the survey will be used in accordance with Council's Privacy Policy

Hard copies of the survey are also available at Flagstaff Hill reception as well as at the Civic Centre, 25 Liebig Street.

In-person consultation sessions will also be held at Flagstaff Hill on Wednesday March 22 (1pm to 3pm and 4pm to 7pm) and Thursday March 23 (9am to midday) where staff will be available for discussions. To give residents the best possible opportunity to engage with staff,  30-minute time slots have been made available for people to book in to.  You can book a session here.

If the survey is not displaying correctly below, please use this link instead.